Spearheaded influencer marketing campaign to promote Grand Opening, leading to increased sales volume and social platform growth

Wrote compelling copy and created shareable short-form videos to optimize reach and engagement

Served as liaison between NōKA Ramen and various news outlets including People, USA Today, Eater, and ABC7

Successfully launched restaurant social presence from ground zero

Successfully drove business expansion through strategic social media marketing, resulting in new location openings and increased brand visibility across all managed accounts.

3,600% TikTok growth for Chef Merito (300 to 11.1K followers) in 5 months

Multiple viral campaigns achieving 1M-3M+ views for Yogurtland and Vallarta Supermarkets

Successful management of budget and KPI reporting across multiple client accounts

Significant increases in client engagement and brand visibility across all managed accounts

Ideated and oversaw production of short-form recipe content for @chefmeritoseasoning

Managed diverse team of account coordinators, content creators, and talent contractors

Coordinated end-to-end influencer marketing and UGC campaigns

Led production of viral TikTok campaigns for major brands including Yogurtland and Vallarta Supermarkets

Implemented comprehensive measurement and reporting system for engagement metrics

Led Private Label department creative, ideating and producing short-form social media content for major brands

Spearheaded creative for @chefmeritoseasoning on TikTok, developing brand-aligned content strategy

Managed diverse team of content creators, account coordinators, and external contractors

Developed comprehensive social media strategy including influencer marketing, UGC, and short-form video content

Coordinated end-to-end campaigns for @yogurtlandinc, @deltaco, and @vallarta.supermarkets

Implemented monthly KPI reporting system for clients and company stakeholders

3,600% TikTok growth for Chef Merito (300 to 11.1K followers) in 5 months

Multiple viral campaigns achieving 1M-3M+ views for Yogurtland and Vallarta Supermarkets

Successful management of budget and KPI reporting across multiple client accounts

Significant increases in client engagement and brand visibility across all managed accounts

Lead Private Label department creative, ideating and producing short form social media content for clients including @yogurtlandinc, @deltaco, @vallarta.supermarkets

Spearhead creative for @chefmeritoseasoning on Tik Tok, resulting in 3600%+ account growth YoY (from 300 followers to 11.1K)

Manage diverse team of content creators, account coordinators, and external contractors

Develop and implement social media strategy including influencer marketing, UGC, and short form video content creation

Report monthly on KPIs and budget to clients and company stakeholders

Developed organic video and event marketing campaigns for @crazyfishgm

Coordinated and implemented Five Star Rewards loyalty program

Organized media preview events for new menu launches

Leveraged local influencers to drive publicity and foot traffic

Created comprehensive social media content strategy

100% Instagram audience growth (4K to 8.2K followers) in 9 months

Significant increase in return customers through loyalty program

Successful opening of third location "Crazy Fish Express" within 8 months

Increased brand awareness through strategic media events

Served as primary client liaison for 6 accounts managing day-to-day communications

Implemented targeted community engagement strategies

Coordinated influencer partnerships and content execution

Scaled @myharthouse from 0 to 116K followers in 3 months

Tripled projected opening day sales for Hart House

Grew @sonandgarden from 5K to 53.8K followers

Successfully managed 6 client accounts simultaneously

Farmhouse Kitchen - Multi-Location Thai Restaurant

Key Accomplishments:

Spearheaded influencer marketing campaign at new Los Angeles location, sourcing LA/OC based influencers

Captured and posted real-time social content at media previews to increase engagement

Created short-form video content, promotional graphics, and compelling copy for social posts

Coordinated social media promotions between teams in San Francisco, Oakland, Menlo Park, Portland, and Los Angeles

3,600% TikTok growth for Chef Merito (300 to 11.1K followers) in 5 months

Multiple viral campaigns achieving 1M-3M+ views for Yogurtland and Vallarta Supermarkets

Successful management of budget and KPI reporting across multiple client accounts

Significant increases in client engagement and brand visibility across all managed accounts

Grew account from zero to 116K followers in 3 months through strategic community building

Collaborated with internal team to launch #OnlyPlants campaign, highlighting plant-based fast food appeal

Tripled projected opening day sales at Hart House Westchester through coordinated pre-opening influencer and community preview events

3,600% TikTok growth for Chef Merito (300 to 11.1K followers) in 5 months

Multiple viral campaigns achieving 1M-3M+ views for Yogurtland and Vallarta Supermarkets

Successful management of budget and KPI reporting across multiple client accounts

Significant increases in client engagement and brand visibility across all managed accounts

Grew account over 900% from 5K to 53.8K followers through strategic content creation

Created comprehensive content calendar for upcoming promotions and events

Managed influencer visits to promote Weekday Dinner and Secret Bar, leading to significant increase in weekday reservation bookings

3,600% TikTok growth for Chef Merito (300 to 11.1K followers) in 5 months

Multiple viral campaigns achieving 1M-3M+ views for Yogurtland and Vallarta Supermarkets

Successful management of budget and KPI reporting across multiple client accounts

Significant increases in client engagement and brand visibility across all managed accounts